Thursday, December 1, 2011

Targeting Audiences

I selected both advertisements from Glamour magazine's October 2011 issue.

The first featured actress Zooey Deschanel wearing Rimmel London's Volume Accelerator mascara.

The target audience is obviously women between the ages of 16 and 35
.

Rimmel London's audience is probably the college girl and working woman who like to add a little bit of flair to their everyday make up routine.

They don't necessarily have to be well off financially either since Rimmel London's products can be found in almost any drug store for about $7.

The women that Rimmel is targeting also don't necessarily have to be married, in fact it probably aims to single women more than anything.

Given that the brand is very sultry and sophisticated, they attract a youthful audience of women who believe that looking camera ready is essential at all times.

The advertisement boasts of denser and more numerous looking lashes in just 30 days.

The appeals to women who want beautiful results fast.

They used an upcoming actress who is known for her bold eyes.

In the ad, you instantly notice her perfectly made up eyelashes.

In an effort to appeal to a young, current audience that buys anything a popular celebrity uses, Rimmel strategically placed Deschanel.

Her character is also very genuine and she's very much the "girl next door".

This would easily draw in women who admire that quality and want to express it themselves.

In the second advertisement I selected, a black coat is featured by the store Marshalls.

The ad is titled "Runway Favorite" and below it is a fashionable coat on a mannequin's body.

It appeals to the smart shopper in every woman's personality.

This includes women 18 to 50 year old who could be either single or married and have a budgeted income.

This coat in particular, is advertised for only $80 and is considered a deal to any woman who's every shopped for a nice coat in a department store.

Marshall's was smart to advertise an expensive-looking item that costs much less than what most women see in the more well-known stores.

This ad is also very general and is not specific to any certain age group.

It spans wider and offers it's amazing deals to women of all ages who just want to save money and look good at the same time.

IMHO #2

Black Friday headlines left me speechless this holiday weekend.

I read several articles including one published by the Associated Press.


The article stated that two suspects allegedly shot a shopper in the neck in a Walmart parking lot.

This shopper was walking back to his vehicle from Walmart with his purchases and was harassed by the two men before being shot.

Another article, written by John Rogers of the Associated Press, highlighted an incident involving a woman who pepper sprayed fellow customers in a store.

While I don't mind a little shopping myself, I'm extremely upset by the horrible incidents that occurred over merchandise.

These Black Friday customers, who are already insane enough to get up that early, bombard stores and shopping centers to grab the best deals.

However, many of these sales are available all week long after Thanksgiving.

Still, the holiday rush leads shoppers to do literally anything to get their hands on something as simple as an X-Box.

Guns should definitely not be included in these events and it's unfortunate to see people revert to such animal behavior over materialistic items.

Fortunately, the woman who pepper sprayed customers turned herself in a few days later.

I certainly hope that she has some shame along with the charges she'll be getting within the next few weeks.






Sources:
http://www.mercurynews.com/ci_19439377?IADID=Search-www.mercurynews.com-www.mercurynews.com

http://www.mercurynews.com/ci_19416983?IADID=Search-www.mercurynews.com-www.mercurynews.com

Wednesday, November 9, 2011

Word of the Week #10

1.) austerity

2.) "The Domino Effect in Europe's Debt Crisis" article by Khabir Chibber

http://www.bbc.co.uk/news/business-14985256

3.) "
Spain has also seen record borrowing costs recently, forcing its government to adopt numerous austerity measures to get its finances under control. "

4.) Noun; a strict economy

5.) At this point Italy should be focused on an austerity in order to recover from their economic mess.

Fish Out of Water

I was given a glimpse into the excitement of Filipino culture last Friday, as dancers dressed in tribal skirts and loose white blouses jumped around in front of me.

Joining my younger sister for a culture event at my old high school, as soon as I arrived I was greeted by the hustle and bustle of Filipino students rushing to get dressed and practice last minute routines.

Just about every month, Mount Pleasant High School's Kasama Club performs in front of a crowd of fellow students during their lunch period.

The club consists of Filipino students who were born and raised here in San Jose, but participate in the club to practice traditional dances.

It was extremely interesting to see these young teenagers exchange their skinny jeans and hoodies for more traditional pieces of clothing.

The girls all wore their hair in neatly pulled up buns that rested at the very tops of their heads, with very little makeup on their faces.

The boys joked and socialized with each other before the performance and occasionally slipped in words in their parent's native tongue, Tagalog.

At first, they didn't seem uncomfortable or even nervous about performing in front of their peers.

If anything, I would say they were all pretty confident and excited.

It wasn't until the students lined up to perform that I noticed a few of them shake their hands and legs, as if to physically shake off their jitters.

I recalled performing in a cultural dance group much like theirs in high school, but a Hispanic one.

I couldn't help but compare the Mexican dances I had learned a few years ago, to the odd stick dance that was happening before me.

The students were participating in a traditional Filipino dance called Tinikling which involves four dancers: two holding long bamboo sticks, and two dancing and hopping over the bamboo that is slammed and lifted from the floor repeatedly.

It displayed such exact coordination from the students because they had to be quick and agile enough to move and dance through and over the bamboo without getting their feet caught.

I had never seen this dance before, and was immediately impressed by the obvious dedication that these students had towards their parent's home culture.

It was certainly an experience to see teenagers here in San Jose so comfortable and in touch with their roots and I imagine that none of them were probably even born in the Philippines to begin with.

Given that I don't know much of any Asian or Pacific Islander nation, I enjoyed watching these kids bridge the gap between an old tradition, and the busy lunch time of high school today.

Thursday, October 27, 2011

Japanese Internment Memorial

During our field trip to the Japanese Internment Memorial, I found one vignette to be especially interesting and memorable.

The vignette featured a man adding placing a Japanese flag and doll into a fire. Gripping onto the man is a little girl, probably crying over her burning doll.

This picture is extremely significant to the memory of the Japanese Internment.

After the bombing of Pearl Harbor, Executive Order 9066 issued all Japanese Americans to be grouped together and sent away to camps.

In an effort to avoid being shot and harassed by soldiers, many Japanese assimilated and got rid of items significant to their culture, such as the Japanese flag.

Many of these efforts were in vain, and only created a deep loss of Japanese connection to their home land and traditions.

The Japanese have a very respectful manner and culture, so to see them disrespected so much is very saddening.

The crying girl could also represent the innocent children who knew nothing of their situation.

Burning his items also represents the distance that the Japanese made from their original country in order to comply with the American way of life.

Ironically, the purpose of America was always to accept people from all over the world and welcome immigration.

War, however, is always quick to raise suspicions and result in tensions, no matter the race.

Word of the Week #8

1.) Concretions

2.) "Blackbeard's Cannon Recovered From Ocean" article by Colleen Curry

http://abcnews.go.com/US/blackbeards-cannon-lifted-sea-north-carolina/story?id=14818314

3.) "
"It was perfect. It's a beautiful day, the crews were out earlier this morning, several boats out there witnessed it," Woodward said. "It looks like it's covered in concretions, with cement all around it, and there will be lots of things attached to it."

4.) Noun; a solid or calcified mass in the body formed by a disease process.

5.) You better hope that necklace from that Titanic movie isn't ruined by concretions when you pull it up!

Wednesday, October 19, 2011

Word of the Week #7


1.) Dapper

2.) 'Twilight' Cast Talks Momentous 'Breaking Dawn' Moment article by Chrissy Le Nguyen

http://movies.yahoo.com/blogs/movie-talk/twilight-cast-talks-momentous-breaking-dawn-moment-014411502.html

3.) "
Then, fans get quick glimpses of the "Midsummer's Night Dream"-themed wedding with Bella being escorted down the aisle by her father, the guests sitting in flowered pews, and the dapper-looking groom grinning ear to ear at the altar."


4.) Adjective; neat,trim,smart

5.) Many young people voted for Obama because of his dapper-like appearance.

Thursday, October 13, 2011

IMHO

Just today, the Associated Press issued a brief article explaining that banks such as Chase, Wellsfargo and Bank of America plan on implementing fees whenever a cardholder uses their debit card.

My current bank is Wellsfargo, and I'll be damned if they try and take even three dollars away from me each month, just because I use my debit card to put gas.

I work a part time job as an after school leader for a non-profit and I'm struggling to pay for school as it is.

To have a bank tell me that they're going to charge me for using my own money is ridiculous.

I realize that debit transactions aren't as safe as cash sometimes, but I'm not very good with cash in my pocket.

If I know I've got twenty dollars in my wallet, I'm way more likely to spend it on something unnecessary, or something I see in a store window.

By having by money only in my checking account, it's easier for me to just say no to myself because the cash isn't physically in my hand.

Some consumers have the opposite problem, but I feel that imposing any sort of extra free is a direct violation of my right to have my money contained in a safe place.

It's bad enough that some stores charge you extra just for using a debit card instead of cash.

I certainly don't need my bank doing the same.

While the fees aren't ridiculous, that five dollars a month for Bank of America customers adds up to $60 a year, just to use your own money.

It just doesn't make sense to me in any way, shape or form.

If these banks do start issuing these fees, I'm interested to see how consumers, like me, will react.

I highly doubt that American's will simply avoid all debit transactions.

In life, there are just too many moments when the cash isn't there and you need to pay now.

People also need to realize that if the banks are going to start tacking fees on something like this, who's to say they won't start charging us to use their own ATMs?

I know I can't be the only customer who's shocked by this silly fee.

If they keep on charging for every little transaction, with this depressing economy, I wouldn't be surprised if consumers started stashing money in safes like the old days.

Tuesday, October 11, 2011

Word of the Week #6


1.) Deposed

2.) Photo caption for the article "Anti-Quaddafi Fighter's Face Stiff Resistance in Surt" by Kareen Fahim
http://www.nytimes.com/2011/10/11/world/africa/anti-qaddafi-fighters-vie-with-loyalists-for-control-in-surt.html?_r=1&ref=world

3.) "Anti-Qaddafi soldiers in Surt, Libya, the hometown of Col. Muammar el-Qaddafi, the deposed leader."

4.) Verb; to remove from office, especially high office

5.) Many American's wish they could have called President George W. Bush, a deposed leader.

Thursday, October 6, 2011

Mystery Character

Often dressed in a simple black turtleneck and casual jeans, this man carried himself with the utmost dignity.

His light brown eyes rested behind a pair of circular-shaped eyeglasses.

A scruffy, salt and pepper colored beard show years of hard work.

His sparse and receding hairline added a few years to his actual age.

A simple gold wedding band adorned his ring finger everyday.

Pale skin, and a thin, weakening body walked with caution.

His lingering and modest smile almost never revealed his teeth.

His grin left soft laugh lines along his mouth.

His voice was strong and yet easy to listen to.

It echoed with the sound of his perseverance and dedication.

His speech was articulate to say the least, and yet simple and thrilling at the same time.  

Wednesday, October 5, 2011

Word of the Week #5


1.) Conglomerate

2.) "Handicapping IAC's Investment in Chelsea Clinton" by Steven M. Davidoff
http://dealbook.nytimes.com/2011/10/04/handicapping-iacs-investment-in-chelsea-clinton/scp=3&sq=conglomerate&st=cse

3.) "Ms. Clinton was appointed last week to the board of IAC/InterActiveCorp, the Internet media conglomerate controlled by Barry Diller."


4.)Noun; a corporation consisting of a number of subsidiary companies or divisions in a variety of unrelated industries,usually as a result of merger or acquisition

5.) Disney is one of the world's most infamous conglomerates. 

Friday, September 30, 2011

Political Ad Assignment

http://www.youtube.com/watch?v=sw_0a54S8po


This political advertisement from Governor Jerry Brown in regards to his opponent Meg Whitman, is a perfect example of using Pathos in an ad.

In this video, clips from both Governor Arnold Schwarzenegger and Whitman are shown. Interestingly enough, these clips show the two saying the exact same thing, only 
at different times.

I believe that this appeals to an audience that dislikes the work that Schwarzenegger has 
done as California's governor.

This advertisement builds fear into the viewer that Whitman will only 
follow in the footsteps of Schwarzenegger.

It flashes back and forth between the two repeating exact lines. Emotionally, this leads you to believe that the two have similar beliefs and outlooks.

With Schwarzenegger's building criticism today, it's easy to see why Brown would choose to scare viewers into 
thinking that Whitman would only repeat the choices of Schwarzenegger.

By using this 
technique of fear in pathos, one can easily note the clear distinction Brown makes between himself and Whitman.

Wednesday, September 28, 2011

Word of the Week #4


1.) Veritable

2.) "
U.S. Recalibrates Remarks About Pakistan" by Eric Schmitt http://dictionary.reference.com/browse/veritable

3.) "The White House and State Department on Wednesday sought to temper remarks by the nation’s top military officer last week that the insurgents who attacked the American Embassy in Afghanistan this month were “a veritable arm” of Pakistan’s spy agency."

4.) Adjective; being truly or very much so

5.) The U.S. plays a veritable role during United Nation conferences. 

Tuesday, September 20, 2011

Word of the Week #3

1.) Artisanal

2.) International Herald Tribune: “Rustic Handwork at Burberry” by Suzy Menkes
http://www.nytimes.com/2011/09/20/fashion/20iht-rburberry20.html?_r=1&ref=global-home

3.) "The show may have been streamed to social media sites, not least in China, but the focus was artisanal handwork and African prints, even for the iconic Burberry trench coat."

4.) Adjective; pertaining to or noting high quality, distinctive products made in small quantities

5.) The company made millions selling artisanal scarves and hats to the residents of Beverly Hills. 

Wednesday, September 14, 2011

Word of the Week #2


1.) Abysmal

2.) Mercury News Online: "
Facebook continues changing as IPO rumors swirl, and Yahoo board faces power struggle” by Jeremy C. Owens
http://www.mercurynews.com/financial-markets/ci_18894830

3.)
As a founder and major shareholder of the company, the abysmal record of the current leadership must be heart-rending to you personally, as well as damaging to your net worth," Loeb wrote to Yang.

4.) Adjective; of or like an abyss; immeasurably deep or great

5.) The scientists only dreamed that they could someday refer to the black hole as an abysmal paradise. 

Friday, September 9, 2011

My Favorite Writing

     One of my favorite pieces of writing has to be "Still I Rise" by Maya Angelou.

This poem was written by Angelou in 1978 and still stands as one of her more famous pieces.

Unlike most poems that leave you questioning what it signifies, I have always enjoyed this poem because it is refreshingly clear and easy to understand.

Each stanza is a straight forward and direct statement from Angelou.

She expresses her independence throughout her poem by questioning the people that purposely put her down.

The great thing about this poem is also the spirit and passion you can feel while reading it.

This is a great piece of writing to me, simply because it's aimed toward a strong feminine audience as well.

Angelou successfully displays her inner strength with her words and as a result, it's an inspring poem to read for me.

Her style of writing is also what attracts me to this poem.

She uses questions during most of it, which helps her almost "speak out" to her audience.

Angelou's repetition towards the end is also a great writing technique.

In doing this, "Still I Rise" becomes a strong statement in the poem that stays with you even after reading it.








Tuesday, September 6, 2011

In Class Word Assignment

1.) The oil spill will affect the wildlife.

2.) The effect of the earthquake was horrific.

3.) Among most households, cleaning on Sundays is common.

4.) My house is located exactly between a park and a freeway.

5.) My best friend and I had a chance to talk to each other before heading to work.

6.) In my small group of five, we were told to discuss with one another the recent East Coast earthquake.

7.) I'm extremely anxious and concerned about having a nurse pull blood out of my body.

8.) I'm very eager to get through this semester and enjoy my winter break already.

9.) My high school was not allowed to censor any of my newspaper's racy material.

10.) Members of the Catholic Church have found it's way to censure gay marriage and protest it in most states.

11.) Compared with all of my test scores from last semester, I'm glad to see I'm improving finally.

12.) Compared to Ohio, California has amazing and jaw dropping scenery.

13.) That painting really complements the subtle wall paper in your living room.

14.) I'm surprised my professor gave me a compliment regarding my work last week.

15.) I'm excited to be a part of a team who works year round to compose a beautiful magazine.

16.) My closet comprises both old and new pieces.

17.) The continual ring of the doorbell this weekend drove me insane.

18.) The artist was amazingly able to draw in a perfect, continuous line.

19.) She is convinced and certain that the world will end in 2012.

20.) Susie even attempted to persuade all of her room mates last semester.




Wednesday, August 31, 2011

Word of the Week #1

1.) Torrential

2.) "
Vermont Officials Assess the Risks in Towns Lacking Water and Power" by Dirk Van Susteren
http://www.nytimes.com/2011/09/01/us/01flood.html?scp=2&sq=torrential&st=cse

3.) Three days after remnants of the tropical storm that began as Hurricane Irene spawned torrential downpours in areas rarely bothered by flooding, access in and around much of southern Vermont remained so difficult that officials were unsure how many facilities had been contaminated because they had been unable to send out inspectors until Wednesday.


4.) Adjective; resembling a torrent in rapidity or violence

5.) Water burst out of the broken levy with torrential power.

Tuesday, August 30, 2011

All About Me

With a background of four different countries, I suppose it's easy for me to admit that I'm not always exactly sure what to call myself besides my name.

I'm Mexican, yes, but I'm also Costa Rican, German, and Nicaraguense.

You might think that it's completely normal to be mixed with something, but rarely do I ever meet someone with a mix like mine.

Growing up on the East Side of San Jose, it was always just easier to mesh in with my friends and simply reply with "I'm Mexican" when people asked my heritage.

It was only until college, that I realized how individual it really was to be from such different backgrounds.

One of my grandmother's is as white as they come, with crystal blue eyes, and the other, dark and wrinkled from a lifetime of sun in Nicaragua.

My heritage inspires me to learn about other cultures as well, and now, as a Journalism major who's loved writing since the age of ten, I aspire to travel the world doing some sort of reporting.

I'm a typical girl on the outside, with my favorite color being pink and some of my favorite activities being shopping and hanging with friends.

But I guess like with many people, it takes a little more digging to realize that I've got huge aspirations that I believe my blended up heritage, gave me enough confidence to strive for.