Targeting Audiences

I selected both advertisements from Glamour magazine's October 2011 issue.

The first featured actress Zooey Deschanel wearing Rimmel London's Volume Accelerator mascara.

The target audience is obviously women between the ages of 16 and 35.

Rimmel London's audience is probably the college girl and working woman who like to add a little bit of flair to their everyday make up routine.

They don't necessarily have to be well off financially either since Rimmel London's products can be found in almost any drug store for about $7.

The women that Rimmel is targeting also don't necessarily have to be married, in fact it probably aims to single women more than anything.

Given that the brand is very sultry and sophisticated, they attract a youthful audience of women who believe that looking camera ready is essential at all times.

The advertisement boasts of denser and more numerous looking lashes in just 30 days.

The appeals to women who want beautiful results fast.

They used an upcoming actress who is known for her bold eyes.

In the ad, you instantly notice her perfectly made up eyelashes.

In an effort to appeal to a young, current audience that buys anything a popular celebrity uses, Rimmel strategically placed Deschanel.

Her character is also very genuine and she's very much the "girl next door".

This would easily draw in women who admire that quality and want to express it themselves.

In the second advertisement I selected, a black coat is featured by the store Marshalls.

The ad is titled "Runway Favorite" and below it is a fashionable coat on a mannequin's body.

It appeals to the smart shopper in every woman's personality.

This includes women 18 to 50 year old who could be either single or married and have a budgeted income.

This coat in particular, is advertised for only $80 and is considered a deal to any woman who's every shopped for a nice coat in a department store.

Marshall's was smart to advertise an expensive-looking item that costs much less than what most women see in the more well-known stores.

This ad is also very general and is not specific to any certain age group.

It spans wider and offers it's amazing deals to women of all ages who just want to save money and look good at the same time.

IMHO #2

Black Friday headlines left me speechless this holiday weekend.

I read several articles including one published by the Associated Press.

The article stated that two suspects allegedly shot a shopper in the neck in a Walmart parking lot.

This shopper was walking back to his vehicle from Walmart with his purchases and was harassed by the two men before being shot.

Another article, written by John Rogers of the Associated Press, highlighted an incident involving a woman who pepper sprayed fellow customers in a store.

While I don't mind a little shopping myself, I'm extremely upset by the horrible incidents that occurred over merchandise.

These Black Friday customers, who are already insane enough to get up that early, bombard stores and shopping centers to grab the best deals.

However, many of these sales are available all week long after Thanksgiving.

Still, the holiday rush leads shoppers to do literally anything to get their hands on something as simple as an X-Box.

Guns should definitely not be included in these events and it's unfortunate to see people revert to such animal behavior over materialistic items.

Fortunately, the woman who pepper sprayed customers turned herself in a few days later.

I certainly hope that she has some shame along with the charges she'll be getting within the next few weeks.





Sources:
http://www.mercurynews.com/ci_19439377?IADID=Search-www.mercurynews.com-www.mercurynews.com

http://www.mercurynews.com/ci_19416983?IADID=Search-www.mercurynews.com-www.mercurynews.com