I selected both advertisements from Glamour magazine's October 2011 issue.
The first featured actress Zooey Deschanel wearing Rimmel London's Volume Accelerator mascara.
The target audience is obviously women between the ages of 16 and 35.
Rimmel London's audience is probably the college girl and working woman who like to add a little bit of flair to their everyday make up routine.
They don't necessarily have to be well off financially either since Rimmel London's products can be found in almost any drug store for about $7.
The women that Rimmel is targeting also don't necessarily have to be married, in fact it probably aims to single women more than anything.
Given that the brand is very sultry and sophisticated, they attract a youthful audience of women who believe that looking camera ready is essential at all times.
The advertisement boasts of denser and more numerous looking lashes in just 30 days.
The appeals to women who want beautiful results fast.
They used an upcoming actress who is known for her bold eyes.
In the ad, you instantly notice her perfectly made up eyelashes.
In an effort to appeal to a young, current audience that buys anything a popular celebrity uses, Rimmel strategically placed Deschanel.
Her character is also very genuine and she's very much the "girl next door".
This would easily draw in women who admire that quality and want to express it themselves.
In the second advertisement I selected, a black coat is featured by the store Marshalls.
The ad is titled "Runway Favorite" and below it is a fashionable coat on a mannequin's body.
It appeals to the smart shopper in every woman's personality.
This includes women 18 to 50 year old who could be either single or married and have a budgeted income.
This coat in particular, is advertised for only $80 and is considered a deal to any woman who's every shopped for a nice coat in a department store.
Marshall's was smart to advertise an expensive-looking item that costs much less than what most women see in the more well-known stores.
This ad is also very general and is not specific to any certain age group.
It spans wider and offers it's amazing deals to women of all ages who just want to save money and look good at the same time.
Thursday, December 1, 2011
IMHO #2
Black Friday headlines left me speechless this holiday weekend.
I read several articles including one published by the Associated Press.
The article stated that two suspects allegedly shot a shopper in the neck in a Walmart parking lot.
This shopper was walking back to his vehicle from Walmart with his purchases and was harassed by the two men before being shot.
Another article, written by John Rogers of the Associated Press, highlighted an incident involving a woman who pepper sprayed fellow customers in a store.
While I don't mind a little shopping myself, I'm extremely upset by the horrible incidents that occurred over merchandise.
These Black Friday customers, who are already insane enough to get up that early, bombard stores and shopping centers to grab the best deals.
However, many of these sales are available all week long after Thanksgiving.
Still, the holiday rush leads shoppers to do literally anything to get their hands on something as simple as an X-Box.
Guns should definitely not be included in these events and it's unfortunate to see people revert to such animal behavior over materialistic items.
Fortunately, the woman who pepper sprayed customers turned herself in a few days later.
I certainly hope that she has some shame along with the charges she'll be getting within the next few weeks.
Sources:
http://www.mercurynews.com/ci_19439377?IADID=Search-www.mercurynews.com-www.mercurynews.com
http://www.mercurynews.com/ci_19416983?IADID=Search-www.mercurynews.com-www.mercurynews.com
I read several articles including one published by the Associated Press.
The article stated that two suspects allegedly shot a shopper in the neck in a Walmart parking lot.
This shopper was walking back to his vehicle from Walmart with his purchases and was harassed by the two men before being shot.
Another article, written by John Rogers of the Associated Press, highlighted an incident involving a woman who pepper sprayed fellow customers in a store.
While I don't mind a little shopping myself, I'm extremely upset by the horrible incidents that occurred over merchandise.
These Black Friday customers, who are already insane enough to get up that early, bombard stores and shopping centers to grab the best deals.
However, many of these sales are available all week long after Thanksgiving.
Still, the holiday rush leads shoppers to do literally anything to get their hands on something as simple as an X-Box.
Guns should definitely not be included in these events and it's unfortunate to see people revert to such animal behavior over materialistic items.
Fortunately, the woman who pepper sprayed customers turned herself in a few days later.
I certainly hope that she has some shame along with the charges she'll be getting within the next few weeks.
Sources:
http://www.mercurynews.com/ci_19439377?IADID=Search-www.mercurynews.com-www.mercurynews.com
http://www.mercurynews.com/ci_19416983?IADID=Search-www.mercurynews.com-www.mercurynews.com
Wednesday, November 9, 2011
Word of the Week #10
1.) austerity
2.) "The Domino Effect in Europe's Debt Crisis" article by Khabir Chibber
http://www.bbc.co.uk/news/business-14985256
2.) "The Domino Effect in Europe's Debt Crisis" article by Khabir Chibber
http://www.bbc.co.uk/news/business-14985256
3.) "Spain has also seen record borrowing costs recently, forcing its government to adopt numerous austerity measures to get its finances under control. "
5.) At this point Italy should be focused on an austerity in order to recover from their economic mess.
Fish Out of Water
I was given a glimpse into the excitement of Filipino culture last Friday, as dancers dressed in tribal skirts and loose white blouses jumped around in front of me.
Joining my younger sister for a culture event at my old high school, as soon as I arrived I was greeted by the hustle and bustle of Filipino students rushing to get dressed and practice last minute routines.
Just about every month, Mount Pleasant High School's Kasama Club performs in front of a crowd of fellow students during their lunch period.
The club consists of Filipino students who were born and raised here in San Jose, but participate in the club to practice traditional dances.
It was extremely interesting to see these young teenagers exchange their skinny jeans and hoodies for more traditional pieces of clothing.
The girls all wore their hair in neatly pulled up buns that rested at the very tops of their heads, with very little makeup on their faces.
The boys joked and socialized with each other before the performance and occasionally slipped in words in their parent's native tongue, Tagalog.
At first, they didn't seem uncomfortable or even nervous about performing in front of their peers.
If anything, I would say they were all pretty confident and excited.
It wasn't until the students lined up to perform that I noticed a few of them shake their hands and legs, as if to physically shake off their jitters.
I recalled performing in a cultural dance group much like theirs in high school, but a Hispanic one.
I couldn't help but compare the Mexican dances I had learned a few years ago, to the odd stick dance that was happening before me.
The students were participating in a traditional Filipino dance called Tinikling which involves four dancers: two holding long bamboo sticks, and two dancing and hopping over the bamboo that is slammed and lifted from the floor repeatedly.
It displayed such exact coordination from the students because they had to be quick and agile enough to move and dance through and over the bamboo without getting their feet caught.
I had never seen this dance before, and was immediately impressed by the obvious dedication that these students had towards their parent's home culture.
It was certainly an experience to see teenagers here in San Jose so comfortable and in touch with their roots and I imagine that none of them were probably even born in the Philippines to begin with.
Given that I don't know much of any Asian or Pacific Islander nation, I enjoyed watching these kids bridge the gap between an old tradition, and the busy lunch time of high school today.
Joining my younger sister for a culture event at my old high school, as soon as I arrived I was greeted by the hustle and bustle of Filipino students rushing to get dressed and practice last minute routines.
Just about every month, Mount Pleasant High School's Kasama Club performs in front of a crowd of fellow students during their lunch period.
The club consists of Filipino students who were born and raised here in San Jose, but participate in the club to practice traditional dances.
It was extremely interesting to see these young teenagers exchange their skinny jeans and hoodies for more traditional pieces of clothing.
The girls all wore their hair in neatly pulled up buns that rested at the very tops of their heads, with very little makeup on their faces.
The boys joked and socialized with each other before the performance and occasionally slipped in words in their parent's native tongue, Tagalog.
At first, they didn't seem uncomfortable or even nervous about performing in front of their peers.
If anything, I would say they were all pretty confident and excited.
It wasn't until the students lined up to perform that I noticed a few of them shake their hands and legs, as if to physically shake off their jitters.
I recalled performing in a cultural dance group much like theirs in high school, but a Hispanic one.
I couldn't help but compare the Mexican dances I had learned a few years ago, to the odd stick dance that was happening before me.
The students were participating in a traditional Filipino dance called Tinikling which involves four dancers: two holding long bamboo sticks, and two dancing and hopping over the bamboo that is slammed and lifted from the floor repeatedly.
It displayed such exact coordination from the students because they had to be quick and agile enough to move and dance through and over the bamboo without getting their feet caught.
I had never seen this dance before, and was immediately impressed by the obvious dedication that these students had towards their parent's home culture.
It was certainly an experience to see teenagers here in San Jose so comfortable and in touch with their roots and I imagine that none of them were probably even born in the Philippines to begin with.
Given that I don't know much of any Asian or Pacific Islander nation, I enjoyed watching these kids bridge the gap between an old tradition, and the busy lunch time of high school today.
Thursday, October 27, 2011
Japanese Internment Memorial
During our field trip to the Japanese Internment Memorial, I found one vignette to be especially interesting and memorable.
The vignette featured a man adding placing a Japanese flag and doll into a fire. Gripping onto the man is a little girl, probably crying over her burning doll.
This picture is extremely significant to the memory of the Japanese Internment.
After the bombing of Pearl Harbor, Executive Order 9066 issued all Japanese Americans to be grouped together and sent away to camps.
In an effort to avoid being shot and harassed by soldiers, many Japanese assimilated and got rid of items significant to their culture, such as the Japanese flag.
Many of these efforts were in vain, and only created a deep loss of Japanese connection to their home land and traditions.
The Japanese have a very respectful manner and culture, so to see them disrespected so much is very saddening.
The crying girl could also represent the innocent children who knew nothing of their situation.
Burning his items also represents the distance that the Japanese made from their original country in order to comply with the American way of life.
Ironically, the purpose of America was always to accept people from all over the world and welcome immigration.
War, however, is always quick to raise suspicions and result in tensions, no matter the race.
The vignette featured a man adding placing a Japanese flag and doll into a fire. Gripping onto the man is a little girl, probably crying over her burning doll.
This picture is extremely significant to the memory of the Japanese Internment.
After the bombing of Pearl Harbor, Executive Order 9066 issued all Japanese Americans to be grouped together and sent away to camps.
In an effort to avoid being shot and harassed by soldiers, many Japanese assimilated and got rid of items significant to their culture, such as the Japanese flag.
Many of these efforts were in vain, and only created a deep loss of Japanese connection to their home land and traditions.
The Japanese have a very respectful manner and culture, so to see them disrespected so much is very saddening.
The crying girl could also represent the innocent children who knew nothing of their situation.
Burning his items also represents the distance that the Japanese made from their original country in order to comply with the American way of life.
Ironically, the purpose of America was always to accept people from all over the world and welcome immigration.
War, however, is always quick to raise suspicions and result in tensions, no matter the race.
Word of the Week #8
1.) Concretions
2.) "Blackbeard's Cannon Recovered From Ocean" article by Colleen Curry
http://abcnews.go.com/US/blackbeards-cannon-lifted-sea-north-carolina/story?id=14818314
2.) "Blackbeard's Cannon Recovered From Ocean" article by Colleen Curry
http://abcnews.go.com/US/blackbeards-cannon-lifted-sea-north-carolina/story?id=14818314
3.) ""It was perfect. It's a beautiful day, the crews were out earlier this morning, several boats out there witnessed it," Woodward said. "It looks like it's covered in concretions, with cement all around it, and there will be lots of things attached to it."
5.) You better hope that necklace from that Titanic movie isn't ruined by concretions when you pull it up!
Wednesday, October 19, 2011
Word of the Week #7
1.) Dapper
2.) 'Twilight' Cast Talks Momentous 'Breaking Dawn' Moment article by Chrissy Le Nguyen
http://movies.yahoo.com/blogs/movie-talk/twilight-cast-talks-momentous-breaking-dawn-moment-014411502.html
2.) 'Twilight' Cast Talks Momentous 'Breaking Dawn' Moment article by Chrissy Le Nguyen
http://movies.yahoo.com/blogs/movie-talk/twilight-cast-talks-momentous-breaking-dawn-moment-014411502.html
3.) "Then, fans get quick glimpses of the "Midsummer's Night Dream"-themed wedding with Bella being escorted down the aisle by her father, the guests sitting in flowered pews, and the dapper-looking groom grinning ear to ear at the altar."
5.) Many young people voted for Obama because of his dapper-like appearance.
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